British designer based in Madrid, with my own studio since 1999. Lecturer at Universidad Europea Madrid on the Bachelors design degree since 2008/09. Graduated from Central Saint Martins, London in 1986 with a BA Hons degree in Graphic Design and Masters in Design from Madrid's Complutense University in 2015. Now preparing my PhD in Circular Design at the UCLM. All content: © Lucinda Morrissey 2018


Archive 2004 | logo for olive oil company in Jaen, Spain

A new logotype was much needed to modernise this family-owned olive oil producer in Andalusia c.2004 in order to compete with new foreign markets. 

The project included the design of their website, stationery and packaging. Trajan typography was chosen for its elegance and to balance the iconic rendition of a juicy olive fresh from the tree. The colour palette plays with the colours used in the olive oil sector, complementing and contrasting as needed.