A new logotype was much needed to modernise this family-owned olive oil producer in Andalusia c.2004 in order to compete with new foreign markets.
The project included the design of their website, stationery and packaging. Trajan typography was chosen for its elegance and to balance the iconic rendition of a juicy olive fresh from the tree. The colour palette plays with the colours used in the olive oil sector, complementing and contrasting as needed.
